Full Circle Sports & Apparel
Your trusted partner for sports equipment and apparel.
Our Purpose
At Full Circle Sports, we are passionate about equipping athletes with top-quality gear to enhance their performance and elevate their game. Our mission is not just to provide sports equipment and apparel but to foster a community where athletes can gear up, give back, and grow the game together. Join us in our commitment to excellence and let’s embark on this journey to success, one game at a time!
About
Our journey began with a shared passion for our local sports community. A group of friends, brought together by our commitment to advancing youth sports, joined forces with a powerful vision: to establish an online hub that not only provides high-quality sports equipment and apparel but also gives back to the communities that drive our enthusiasm. Every purchase made contributes to a noble cause— a percentage of each sale is donated directly to the buyer’s local sports association. This is our way of investing in the future of youth sports, ensuring that every athlete has the necessary support to excel. Join us in our quest to make a positive impact in the realm of sports. Together, let’s uphold the essence of community and spirited competition, keeping it vibrant and thriving!
The Team
Justin Singh
Co-Founder | CEO
Born in Vancouver and raised in Port Coquitlam, British Columbia, Justin was fortunate to have parents who understood the value of sports and the lifelong lessons they teach. Throughout every stage of his life, sport has shaped who he is, even leading him to meet his wife, Michelle.
Today, Justin and Michelle are raising their three children with those same values, doing their best to create opportunities for them to grow through sport while enjoying the journey as a family. When asked why he started Full Circle Sports, Justin gives the same answer: ” to help in any way we can.” Whether it’s supporting young athletes in development, helping families find the right equipment at fair prices, or giving back to local sport associations to help grow their game—the goal has always been to make a positive impact through sport and help where we can.
Kristin Ford
Co-Founder | Group Sales
Kristin, originally from Saskatchewan, is a proud mother of two, Jackson and Elise. In 2016, she and her family moved to the beautiful Okanagan Valley and have loved every moment since. A true sports mom, Kristin is often found at the rink, soccer pitch, ball diamond, gym or dance recital, enthusiastically cheering on her kids. Kristin actively volunteers as team manager, coach, treasurer, scorekeeper and anywhere else she is needed for her kid’s teams. Aside from her involvement in sports, Kristin is also a member of the school PAC and treasurer for the Vernon Minor Fastball board. Kristin still enjoys playing Ringette and can often be seen on the ice (with Michelle!) Sports are a big part of her and her husband Bryan’s lives, and she wouldn’t have it any other way!
Michelle Wiklund
Co-Founder | Community Programs
Michelle is a mom, wife, coach and athlete. With countless adrenaline-spiking sports moments dating back to childhood, Michelle’s greatest joy comes from the thrill of the game. As a member of the University of Alberta Ringette team, Michelle was the inaugural coordinator for UofA Ringette camps (2004). Michelle has also competed several times at ringette provincials (SK, AB, BC) and the Western Ringette Championships (x2). More recently, Michelle shares her love of sports with her children (Alia, Cobie and Brayden) as coach, taxi-driver, volunteer and cheerleader while also squeezing in a slo-pitch, volleyball or ringette game whenever possible. Professionally, Michelle is a Speech-Language Pathologist at Vernon Jubilee Hospital, helping people with communication and swallowing disorders. Along with her husband Justin, Michelle is passionate about giving back and sharing the wonderful world of sports with the next generation.
Bryan F.
Co-Founder | Strategic Sales
Bryan, originally from Saskatchewan, is a proud husband to Kristin and father to Jackson and Elise. With a lifelong passion for sports and community, you’ll often find him at the rink, ball diamond, or soccer field supporting his kids and giving back to local organizations.
Bryan has also dedicated countless hours to volunteering, serving on the boards of Minor Hockey and several other charitable organizations. He believes that strong communities are built by people who are willing to give back, and he’s proud to bring that same commitment to Full Circle Sports.
Partner Associations
At Full Circle Sports, we’re all about meaningful partnerships! The amazing associations listed below are just a few of the Ringette, Hockey, Fastball and Soccer associations we work with
Why Full Circle Sports and Apparel?
Choosing Full Circle Sports means choosing to make a difference in the sports community. By supporting us, you are not just buying quality sports equipment and apparel—you are investing in the future of youth sports. With every purchase you make, a portion of the sale goes directly to your local sports association, helping to provide resources for young athletes to thrive. Join us in our mission to empower athletes, foster sportsmanship, and ensure that every player has the tools they need to succeed on and off the field.